Data-driven technology effects research for societal benefit

Billions of people play games, use social media, and engage with other digital technology every day. When we interact with such technology, we leave behind traces in the form of data. This provides a unique source of insight about human activity and wellbeing at enormous scale.

The Digital Observatory, based at the University of York, leverages this data for socially beneficial research. We analyse large-scale datasets about digital technology use, and fuse this data with information on behaviour, culture, wellbeing, economics and more. 

To find out more about our research, explore below.